A lit brown candle and a purple amethyst geode on a wooden table, with a background of a plant in a white pot and a black metal shelf.

LEARN MORE ABOUT HEATHER

Business Witch. Grounded Creative Guide. Vision Translator.

A woman wearing glasses and a black dress with a gold leaf pattern, standing indoors against a white paneled wall with wooden accents, touching her hair with one hand.

Hi, I’m Heather! I help soul-led humans build and run their businesses in a way that feels honest, intuitive, grounded, and deeply aligned with who they’re becoming.

Close-up of a sunflower bud starting to bloom with yellow petals emerging

My origin story - seen and unseen

Before stepping into this version of my work, I spent over 20 years in the corporate world — organised, steady, and quietly carrying the weight of whatever needed doing. I was the reliable one, the capable one, the person who held things together behind the scenes.

In 2021/2022, I trained in therapeutic coaching and found myself supporting women healing their relationships with food, their bodies, and their sense of self. It was deep, tender work. Work I struggled to charge for, because attaching a price tag to someone’s emotional healing felt too hard for me, plus I was nowhere near ‘healed’ myself. But I still needed income, and the cleanest, most grounded way for me to earn was to become a Virtual Assistant (after all - I had 20 years of business admin / project management and various other roles under my belt! Why would I let those skills go to waste?)

For the first three years of ‘Virtual Heather’ that’s exactly what I was. I did the tasks, managed the inboxes, organised the systems, and supported the day-to-day work that keeps a small business upright. It was honest, rewarding work, and I always seemed to be in demand (thanks to my wonderful clients sending people my way!)

But underneath the practical admin, something else was always happening.

People would hire me for VA tasks…and then find themselves talking to me about their ideas, their fear of being seen, the direction they wanted to take their business, the intuitive nudges they didn’t know how to translate into action.

They’d tell me I made everything feel clearer.

That their nervous system softened when we talked.

That I felt more like a grounding presence, a guide, a sounding board… not just “help with admin”

And while some clients instinctively welcomed that deeper layer, others genuinely didn’t want it. Which was totally fine… but each time, I felt that familiar pull inside me… the part of me that knew I was meant for something more than ticking boxes and keeping plates spinning.

I wasn’t pretending to be a VA. But I also wasn’t showing the full truth of who I was.

And that’s what leads into the next chapter of my work and my identity…

The shift

Over the past few years, I’ve gone through a personal evolution. Not through courses or certificates, but through the real, deep inner work… the unlearning of old, inherited beliefs, reconnecting with myself, and rebuilding my life with more intuition, integrity, softness, and soul.

I’m not the same person I was when I started my business. I’m not even the same person I was a year ago. And my work isn’t the same either.

The truth of my work now

I no longer feel “VA” fits what I do and I refuse to continue just because I can.

I’m stepping fully into the work I’m meant to be doing: holding space, reading energy, translating vision, grounding ideas, and guiding people from a deeper, more intuitive place.

I work with humans who build from instinct, emotion, creativity, and soul… people who want their business to feel real, aligned, and like a true extension of who they are.

My work is rooted in clarity, intuition, and grounded guidance. It’s part magic, part strategy, part emotional anchoring and completely devoted to helping you feel more like yourself inside your business.

A person with blue painted nails writing in a notebook on a wooden desk, surrounded by crystals, a laptop, a card with a purple flower and quote, a potted plant, and various other decorative items.

What I actually do

This is where the deeper work shifts from the inner knowing into the practical doing.

I help you make sense of your ideas, desires, fears, and intuitive sparks, and then I support you in turning them into offerings, structures, systems, content, or grounded next steps that actually feel aligned with your energy.

I’m here for the humans who want regular support, space to breathe, and a place to land each week. The ones who want someone who can hold the emotional and practical sides of their business at the same time; someone who helps them feel anchored, inspired, clear and capable without pressure.

I tune into your energy.

I listen underneath your words.

I reflect the truth you already carry but keep suppressing — the truth that’s been trying to get your attention for far too long.

And together, we shape the next right step. Softly, steadily, intentionally.

This isn’t coaching.

It isn’t business admin support.

It’s the place where intuition transforms into action. Grounded, human, witch-coded action that finally feels like you.

A dark green metal bridge with railings extends into a dense forest of trees and foliage.

The ‘bridge’

So how does all of this translate into something practical for you?

You bring your ideas, sparks, worries, scraps of notes, half-built projects, or “I don’t know where to start.” I help you make sense of it, then turn it into something grounded.

That might look like:

  • co-creating your next offering.

  • mapping a client journey that feels human and aligned.

  • shaping your website so it reflects who you actually are.

  • building the systems you never feel ready to build alone.

  • unravelling the mindset knots and emotional blocks holding you back.

  • helping you prioritise from a place of capacity, not pressure.

  • taking intuitive sparks and weaving them into structure.

  • turning chaos into clarity… and clarity into something you can actually do.

Every service I offer is built on this same foundation:

ENERGETIC TRUTH → PRACTICAL EXPRESSION

INNER KNOWING → TANGIBLE ACTION

INTUITION → IMPLEMENTATION

This is where your business stops feeling like a never-ending to-do list and starts feeling like something alive, rooted, and aligned with who you are becoming.

Where abouts am I in the world?

 

I’m based near Portsmouth in Hampshire — a little pocket of the UK that gives me sea air, woodland walks, and the perfect mix of quiet and inspiration.

But my work isn’t limited by geography.

I support clients all over the UK, including Cheshire, Wales, the West Midlands, Sussex, Surrey and Devon.

Most of my work happens online, which means you don’t need to be local to feel fully supported, held, or understood. Energy travels beautifully through a screen.

Whether you’re down the road or hundreds of miles away, if you’re drawn to this space… you’re close enough.