Before we dive into building your site together, there are a few things to prep so you feel organised, calm, and ready to get the most out of our first live sessions. Nothing needs to be polished or perfect — this is just about having the basics in place so we can get straight into the fun part.

Here’s what you’ll be bringing with you:

Your website words
A rough draft of the copy for your main pages. Don’t overthink it. We’ll shape things as we build, and you’ll also have a copywriting template to lean on.

A domain name
Just a sense of what you’d like your web address to be. You don’t need to buy anything yet — we can purchase the domain directly through Squarespace when we get to that step together. However, if you’d already bought your domain, I’ll show you how to connect / transfer it.

Branding bits
If you already have a logo, colours or fonts, gather them. If not, we’ll start with Squarespace’s presets or create something simple in Canva.

Your Squarespace plan
We’ll choose the right plan for you on our first call, but I recommend looking over the options before we start - this is a handy article.

(Optional) A domain email
Consider if you’d like an email address that matches your domain (e.g: hello@virtualheather.com)

To make things even smoother, there are two things you can do that really help your creative process:

A Pinterest board
Collect images, textures, colours and general vibes that help you imagine how you want your site to feel.

A folder of photos
Start saving any images you might want to use. Rename the files to something meaningful so they’re easier to upload later (e.g., “Heather at laptop” instead of “IMG023C”). Aim for a mix of lifestyle shots, product or service photos, brand elements, and anything else that represents your work.

All of this helps you arrive feeling prepared rather than overwhelmed. It also means we can hit the ground running inside our first live session and build momentum right away.

We’ll kick things off by getting you set up and feeling comfortable inside Squarespace. Here's what we’ll do together:

• Create your Squarespace account

• Walk through plan options and help you choose the best fit (you’ll sign up to your plan during this session so bring a method of payment to add to squarespace)

• Choose your starting template

• Pick your font pack + colour palette

• Upload your logo (if you have one)

• Set up your main navigation menu 

• Light intro to the dashboard

• Set your “button styles” so you keep consistency across your site

• Add your social links

You’ll leave with your site skeleton ready and a sense of clarity + momentum for next week.

This session is all about bringing your homepage to life. Using your written copy, I’ll guide you through:

• Adding and editing sections

• Using text blocks 

• Adding links - text links and buttons and linking to a page/url/document/email 

• Adding images and formatting styles (writing alt text as we upload)

• Saving “favourite” sections to reuse later

• Moving, resizing, and pacing your layout

• Formatting for mobile as we go

By the end of this call your homepage will be taking shape beautifully and you’ll have a week to refine further, with the Telegram support if you come across any issues.

Your About page is where connection happens, and we’ll build it step by step:

• Adding and editing sections

• Structuring your story / approach 

• Adding internal links, external links, email links + links to PDFs

• Linking buttons correctly

• Adding images and formatting styles (writing alt text as we upload)

• Reusing your saved favourite sections

• Mobile formatting in real time

By the end of this call, your About page will be well on its way, and you’ll have the week to refine it even more, with Telegram support there if you need a hand along the way.

Here we build clarity around what you offer + how people can work with you:

• Adding sections to clearly show your offers

• Adding text blocks, pricing, descriptions, FAQs

• Linking buttons to forms, emails or external pages [making note of form storage options and any necessary automations]

• Adding images and formatting styles (writing alt text as we upload)

• Structuring your service layout for ease

• Reusing saved sections + mobile formatting

This is the page that helps people take that next step with you — and by the end of the call, it’ll be clean, clear and ready.

Now we polish the technical bits so your website is not only beautiful, but functional:

• Connect your domain (or buy it inside Squarespace)

• Add SEO titles to each page

• Add meta descriptions that use keywords

• Upload social sharing images

• Run Squarespace’s AI SEO checker for a final pass

• Generate your privacy policy using ICO template

• Format your footer

By the end of this session, your back-end will be ready for launch.

Please note: I’m not an SEO wizard and I won’t pretend to be. I teach the grounded, practical basics that help your site get found — things like keywords, page headings, meta descriptions and image alt text. The simple stuff that makes a big difference.

If you’re looking for deeper technical strategy or advanced optimisation, you may want to chat with an SEO specialist too. What I offer here is the solid foundation. The rest is entirely optional depending on how far you want to go.

This is an optional Q&A call for anyone who has questions about setting up email campaigns or integrating other platforms with Squarespace. Come along if you’re planning to use Squarespace Email Campaigns or tools like Mailchimp, Flodesk, MailerLite (or anything similar) and you’re unsure where to start.

We’ll talk through things like how people sign up to your list, where that data goes, how forms connect to external platforms, and what you need in place to send campaigns or create simple automations.

There’s no formal teaching in this one, and I haven’t had experience with all email platforms — it’s a space to bring your questions and get clarity on the best setup for your business. If you’re not sure how to get your emails working smoothly, this is the call to join.

This is where everything comes together.

We’ll go into preview mode and:

• Read every page to check flow and clarity

• Click every link + fix anything broken

• Check all buttons, spacing, images and mobile view

• Make any final tweaks

• Hit publish together (if you’re ready!)

• Share your live link in the group

Celebrate how far you’ve come 🎉